Over the last 6 months, I've come across training teams that have complained of: a reduced number of people signing up for internal courses, budgets being cut in training and a general lack of demand for the services they offer. And in most cases, I'm afraid to say, the typical response has been a resigned 'what do you expect in the current economy'.
Imagine taking that perspective if your livelihood depended on it. Surely it's time for training departments to start asking questions like:
- Despite the current market situation what would our customers literally fall over themselves to attend and get value from?
- What can we learn from great marketeers in how to present our offerings (rather than just dumping the training programme on the intranet and hope for the best)?
- How could we build a communications plan to support our training that functions like a marketing program? What would we do differently if we really came to terms with the fact that every email or communication that hits the participant prior to training affects how they walk into the room (or virtual classroom)