So here goes....a first dabble in blogging.
The trigger comes from having designed a marketing workshop for a client, an organisation that is in the IT sector and looking at ways of sustaining its success, even through the tough times.
A huge insight came to our thinking about the design when we reflected that much of the normal stuff of marketing topics (marketing planning, SWOT, Boston matrix, etc. etc.) might not be exactly top of peoples list right now. What might be of more interest and value is focusing on marketing that is really close to the point of purchase.
The beauty of blogging seems to be that it's a two way communication, not one where seller interrupts potential buyer with advertising but more about potential customers linking up with those who add the value they need.
And for me, I'm hoping it's a way of connecting with those who have a real interest in helping organisations change with the full engagement of their people - something I'm passionate about. So stay connected to exchange more about employeeship, facilitation, change, team-building and other insights around change that we at Lorensbergs are learning from the field.
Cheers
Trevor
trevor(at)lorensbergs(dot)se
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